| Scope of work |
Full funnel: paid ads across Meta, Google, and TikTok, plus landing pages, creative support, weekly reporting, and GEO in one plan. |
Usually one function—a Meta ads freelancer is rarely also doing Google campaigns, landing pages, and reporting at the same level. Covering all channels means hiring multiple people. |
| Cost structure |
$300/month flat fee. No hourly billing, no scope creep invoices. |
Hourly ($50–$150/hr is common for experienced B2C specialists) or project-based. Monthly costs vary and can escalate when scope expands. |
| Reliability and continuity |
Operates as a service, not tied to one person's schedule. Work continues regardless of vacations, illness, or competing client priorities. |
Single point of failure. Freelancers go quiet, take on too many clients, or drop projects. Onboarding a replacement restarts the process. |
| Reporting structure |
Weekly performance updates and monthly objectives tied to your KPIs. Accountability is built into the engagement. |
Varies by individual. Some freelancers provide detailed reports; others deliver work and move on. There's no standard format or cadence. |
| Landing page and creative execution |
Included. Ads and landing pages are coordinated so messaging is consistent end to end. |
Most ad-focused freelancers don't build landing pages. Getting both aligned usually requires a second contractor or a separate retainer. |
| AI search visibility (GEO) |
Included as part of the plan—pages and content are structured to appear in AI-generated answers, not just traditional search. |
Very few freelancers offer this as part of an ad management engagement. It's a newer discipline that would typically require a separate specialist. |